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In the heart of almost every professional service department division exists an extraordinary dilemma: those who are best equipped to write the sharpest and most relevant content are often the lowest bandwidth to sit down and do so.
It's hard to be concerned if writing comes slightly or not! The quality letter requires valuable time to make. And when a corporate leader or a special offer expert is choosing between answering a hot lead or starting a new blog post, it is almost a guarantee that writing is moved in the back burner.
But Professional Services companies that revive their marketing efforts by creating a steady electricity of keyword-drying blog posts, articles and other content need their experts to contribute to content flow. So there is a better way to support you?
If your team fights to turn out fresh content after week after the week, take the heart. There is a proven way to achieve great results by making less work.
I'm talking about the rewind of and rewriting content from which you reuse and rewrite, have already produced. This means to use existing items as a basis for valuable, new contents - each time someone puts pen on paper.
Screening does not mean that you change a few words in an article and publish it again. (This is another strategy, completely.) When writing content you want to take the basic ideas from your original article and put a new spin on you. Here are some simple ways to do that.
How often do you have blogs or articles that have headers in which a number is included? Countless, right? This formatting technique is common, but it is still effective. Items written with a numbered list help to organize and retain the information you presented.
So you or your team may already have articles like these "7-way to ..." or "7 reasons why they should invest ..." If so, they have created the base for seven new articles. Take each point in your list and turn it into a single article. This gives you the opportunity to build and develop your ideas and demonstrate deep knowledge of the topic. Consider adding background information or case studies to make every blog more considerable.
maybe you are an accountant who wrote several blog posts on ways to prepare for the strenuous tax season. Or you are a lawyer that blows through the evolving developments of an important legal problem. Take the key point from each article, summarize each in a paragraph and publish a whole new article, for example. "Top tips for the tax season" or "what every company has to know about the XYZ law." (You may have noticed that this approach will be on top 1 on the head.)
Maybe the idea will appear to wipe a blog post to a single paragraph seems impossible - there is too much relevant information to cut out. If this is the case, consider turning multiple related blog posts into a valuable guide or a white white paper. Check and edit the content you have to add the transition text to ensure that the articles flow together and write an introduction. Then pack the whole thing together.
If you want it to look great, rent a designer to develop a cover and a polished layout.You can share the guide with customers and prospects, set it into your online library or place it behind a login form and use it to build your e-mail list. If you have an upcoming commitment or sponsoring event, you can distribute hardcopies of your guide as a reminder of your know-how.
Here with the hinge, our target group is the professional service. While the industries we serve, many unique problems have, share many challenges. Consider sharing concerns among your own customer base. If you have written an article that is aligned with your non-profit clients, you can, for example, rewrite the article to describe with similar challenges of small businesses with which you work with similar challenges? If you have an active media outreach program, you can also target a broader assortment of publications with minimal additional effort. Replace stories, anecdotes and data and you should be ready to be a new blog post in no time.
Quality content plays an important role in the marketing strategies of professional service firms for the foreseeable future. Learning to rewrite content without affecting the quality is a skill whose benefits have been realized for many years.
Linge has developed a comprehensive plan, the visible company ® to address these problems and more. It is the leading marketing program to deliver more visibility, growth and profits. This custom program determines the most practical offline and online marketing tools that your company will win new customers and achieve new heights.