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Corporate letter writes for business purposes. It's not , not journalism, so if you are looking for that she's looking for, you could just think well to read now. "You write to convey the values ??and goals of a company," says Kristin Espeland , former director of corporate communications for the Mony Group. What does that mean? Here are the main types of corporate writing:
This is everything that is written for the press. For example, a press release is the letter. This is how the content written for the information site of a company is regardless of whether it is used by journalists or the public.
Business communication is written for people who deal internally or externally with the company.
Corporate communication to the internal audience - this is for employees - things like newsletters, in-house magazines, enterprise-wide memos, e-mail updates and intranet sites. External business communication is aimed at shareholders, analysts or the public.
Examples of external corporate communications are annual reports and other financial statements, opinions and political instructions. There are also speeches and presentations for both audiences who need to be written.
These are things that have been written with the specific purpose of selling a product or service. They are addressed to the consumer or to a business customer. Brochures and other sales material (the stuff that is a seller with a potential customer, for example), are examples of marketing material.
are still interested? We have good news and bad news. Bad news first: How anything good is Corporate Writing Gig's hard to pursue. "Every organization handles his writing projects differently," says strong> Ann Wylie , President of Wylie Communications, a writing, training and consulting firm for corporate communications.
"To see who is set for that, you have to go to society from the company," says Wylie. "Depending on the size of a company, a corporate communications department from a person could consist of one person on a hundred people. There is no fixed job title to seek. Sometimes the writing is done in the house, sometimes it is put into operation. "
Here are some suggestions from Wylie and Espeland, how to take a corporate writing gig:
Member of a trade organization for business authorizers.
Then visit seminars, lunch and social events. "It's a great way to get your name out there," says Espeland. "A trading certificate is a suitable environment for freelance writers to connect with people who set." Imagine each one. Follow-up with phone calls and letters describing your services. Try to build personal information meetings or coffee appointments. To sell. To sell! To sell!
Call company in your area and ask you to talk to someone in corporate communication. If such a department does not exist, try a different name, such as public affairs, public relations, public information, marketing, marketing communication, public administration, human resources or community relationships.
"A mistake that people make is to go to the big boys," says Wylie. "A small company has a small staff, and you just can not do everything yourself. My first gig should write a book for a woman who was a public spokesman.She was a personal business. The project was the jump start for my own business. "
All Big Guys names like Sprint, Procter & Gamble, Bristol-Myers Squibb, Merrill Lynch-Produce Newsletter, Magazine, Press Releases, Financial Reports and Other Documents. Someone has to write them - why not you?
If your experience is in a business expert, go to finance and business consulting companies. If you write about beauty, try skin care, cosmetics and hair utilities. If fitness is your thing, contact sports equipment and clothing manufacturers. "Sell yourself with write samples on the relative theme of the customer," says Wylie. "Everything they show are part of the club and they speak their language."
If you think about it, you probably already know someone who could connect you. "Start your networking with professionals with whom you have a story," says Wylie. "One person leads to the next in a number of concentric circles." Do not expect to land a project with everyone you talk to. You want to build relationships.
"You want to demonstrate that you have business competence," says Espeland. "We want to know that you can deal with an interview with a top executive without wasting the time of the person."
"Someone who is smart and can pick up things quickly is appealing," says Espeland. "If I describe a writer a balance and you can turn around and write, that's a good thing."
Looking for a corporate writing job? Check the job pot of MediaBistro, where employees regularly post openings in Public Relations, Media Relations, Marketing Communications and other related fields.
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